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Marketing is one of the major beneficiaries of artificial intelligence and data in business. 

Predictive analysis, improved customer experience, personalization, ongoing adaptation of marketing strategy, time savings. A hybrid profession by definition, the AI project manager in marketing initiates and supports technological transformation in their field, taking into account ethical and societal implications.

Presentation and responsibilities of the AI Marketing Project Manager

The AI marketing project manager (also known as the AI marketing manager) explores and exploits the potential of artificial intelligence and data science to advance marketing. They define a strategy and prioritize innovations with a business objective in mind, based on the context and assessment of the benefits.

He chooses the data to be interpreted, the segments that are of most interest, and the innovative tools to be implemented. To ensure technological transition in marketing, he raises employee awareness of technological issues and provides training.

They create collaborations between different departments, bringing together marketers and technology experts so that their interactions yield fruitful results. The AI marketing project manager oversees the implementation of new AI solutions and their deployment, ensuring that costs, deadlines, ethics, and legal regulations are respected.

Business implications

Machine and deep learning, NLP/NLU, robotization, and data analysis are technologies that save time and increase efficiency in marketing, leading to market share gains and customer loyalty.

Callbots, chatbots, referral marketing, product description translations, optimize the customer/user experience (UX), reduce churn rate (customer loss), develop sales through up-selling and cross-selling, etc.

Extraction of reviews and comments, real-time analysis of customer interactions, behavioral studies, segmentation, and predictive analytics: refine your marketing strategy, allowing you to adapt your product/service offering and better target your marketing campaigns.

AI and data tailored to marketing are of interest to many sectors, including banking, insurance, e-commerce, transportation, healthcare, and public institutions.

Ethical implications
Artificial intelligence and data in the field of marketing raise ethical, societal, and environmental questions. 

But augmented marketing can also prove to be more sustainable, since algorithms work on the level of relevance of the product or service offered in line with customer expectations.

The challenge for AI in marketing is to move from overconsumption to sustainable and responsible consumption.

Experts such as artificial intelligence lawyers and AI ethics officers are essential support functions in these areas. 

Aivancity's programs incorporate all aspects of artificial intelligence and its challenges, whether technical, technological, commercial, ethical, or legal, into their curriculum. It is a comprehensive, hybrid program that enables future engineers to meet the many economic and societal challenges associated with harnessing the potential of data and artificial intelligence. It can be supplemented by doctoral or PhD studies.

Key skills

AI marketing manager is a hybrid role that requires both extensive knowledge of market science and significant technological expertise. Proficiency in software, IT tools, and AI/data systems is essential (deep and machine learning, IoT, NLP/NLU, data science, etc.).

This versatile project manager is familiar with marketing professions (web marketer, research manager, product manager, merchandiser, direct marketing manager, customer relations manager, etc.), as well as AI and data skills.

Perfectly bilingual and with excellent interpersonal skills, he knows how to lead teams and manage projects, focusing on continuous improvement and technological transformation. Precise, logical, and structured, he brings people together, analyzes situations, and demonstrates great discernment. Always alert, he is capable of anticipation and long-term vision.

Trends and factors driving change

The AI project manager in marketing can progress to a position as marketing director or even AI director. They can also offer their services as a consultant.

Revolutionizing marketing and related professions, AI and data innovations are opening up significant business opportunities. The AI project manager in marketing is a talented juggler who knows how to balance technology, performance, and ethics.

*IAgénieur and AIgineer are registered trademarks protected by Aivancity.