12
Maja MERZ
Executive Education Manager

Certification

This training course allows for the validation of professional certification registered in the RS (Specific Directory) under number RS6787 (on October 1, 2024). "Integrating artificial intelligence and data science into corporate strategy."

This program is intended for all professionals—managers, executives, or experts.

Whatever their field: Marketing, Finance, Human Resources, Information Systems, Logistics, Sales, Production, Customer Service, Research and Development, Quality, Purchasing, Legal, or Communications.
Info

Discover the program's assessment and teaching methods  

Performance indicators 2022 / 2023
Content updated on 11/07/2024
96%
Satisfaction rate
92%
Presentation rate
100%
Success rate

Target audience and presentation

This program aims to demystify generative AI tools, such as ChatGPT, and demonstrate their potential for optimizing professional activities. The training takes a practical and interactive approach, focusing on concrete use cases and exercises that can be applied immediately.
Generative AI is no longer just a technological innovation: it is redefining the ways we create, collaborate, and solve problems on a daily basis. Whether automating repetitive tasks, generating personalized content, or assisting with complex decision-making, these tools open up unprecedented possibilities.
In a world where the amount of information doubles every two years, mastering these technologies is becoming a strategic lever for any organization. In France, this digital transformation is accelerating thanks to national initiatives, reinforcing the urgency of equipping professionals with a clear and operational understanding of these tools.
This training does not claim to turn participants into technical AI experts. It gives them the keys to harness the potential of generative AI in their profession, assess its strategic and ethical impact, and guide their choices toward appropriate solutions. This knowledge is essential for effectively integrating these technologies into their processes, while strengthening their competitiveness and innovation.

Objectives

At the end of this training, participants will be able to:
  • Identify the potential of artificial intelligence in their organization through strategic monitoring to detect economic opportunities.
  • Use generative AI to improve business processes, leveraging tools such as ChatGPT, Copilot, Perplexity, Gemini, DALL-E, Midjourney, Gamma, or Leonardo...
  • Master the art of prompting to communicate effectively with generative AI, following structured rules for optimal results.
  • Integrate the organizational and ethical impacts of AI by anticipating HR transformations and complying with legal and regulatory frameworks.
  • Structure a business model based on data and generative AI, integrating analytical approaches to create added value.
Contents
Eligible
Click below to access the training course details on the official CPF funding website.

CPF link - Paris

CPF link - Nice

Trainers