• E-commerce: Turn Customer Browsing into Personalized Recommendations

    AVISIA, a consulting firm specializing in data, AI, and digital technology, helps companies make effective use of artificial intelligence. This project to optimize internal search engines in the retail sector enables results to be personalized based on users’ browsing history and recommends complementary products, thereby improving conversion rates on e-commerce sites. The algorithm takes into account past searches and user browsing behavior to generate relevant recommendations, while ensuring real-time responses through an architecture that combines preprocessing and immediate processing. 

    Join Laëtitia Bienvenu, Practice Leader for Data & Digital at AVISIA, to learn how this solution enhances the user experience and boosts conversion rates for e-commerce sites.

    AVISIA, a consulting firm specializing in data, AI, and digital technology, helps companies make effective use of artificial intelligence. This project to optimize internal search engines in the retail sector enables results to be personalized based on users’ browsing history and recommends complementary products, thereby improving conversion rates on e-commerce sites.

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