AI GenerativeInnovation & competitiveness through AI

From ChatGPT to intelligent browser: OpenAI takes artificial intelligence one step further

OpenAI, the company behind ChatGPT, is actively working on a new interface that could well transform our relationship with the web: an intelligent browser driven directly by artificial intelligence.

Following on from ChatGPT-4o, this project aims to offer a radical alternative to traditional search engines by merging natural conversation, information access and algorithmic reasoning.

The idea is simple but ambitious: to enable the user to interact with the web, to query sources in natural language, to obtain intelligent summaries and, ultimately, to transform browsing into a continuous interaction with contextualized conversational AI.1.

Unlike a traditional search engine, OpenAI’s browser would leverage ChatGPT’s capabilities to :

  • formulate complex queries conversationally,
  • summarize the content of several pages simultaneously,
  • extract relevant elements from a long text,
  • provide targeted recommendations based on user intent,
  • cross-reference information from different reliable sources,
  • interact with documents, images or multimedia extracts in the same feed.

The user would no longer navigate alone: AI would become a co-pilot of knowledge, capable of guiding, alerting and even arguing.

The browser engine could be based on GPT-4o, ChatGPT’s latest model, capable of multimodal processing and real-time generation. Among the expected advances:

  • extended contextual memory to keep track of a long navigation session,
  • access to live web content, with quotation anchoring,
  • automatic comparative analysis between several sources,
  • smooth processing of text, images and, potentially, voice,
  • adaptive interface, customized to the user’s preferences or level of expertise.

These capabilities make the tool a true cognitive assistant, more than just a browser.

This type of AI browser could revolutionize practices in many fields:

  • Documentary research: automatic location, synthesis and citation.
  • Strategic and competitive intelligence: continuous trend analysis.
  • Teaching: help with understanding complex texts, adaptive tutoring.
  • Customer or legal support: extraction of normative answers from online regulatory databases.

For companies and educational establishments, this raises a strategic question: how can we integrate these tools while training users to maintain their critical faculties in the face of knowledge automation?2

Several issues need to be addressed to ensure responsible use:

  • Reliability of results: how can we guarantee that the summaries or responses generated are free of errors or bias?
  • Transparency of sources: will the user have access to the original documents cited?
  • Respecting copyright: what about automated reproduction of protected content?
  • Algorithmic neutrality: will AI reflect OpenAI’s priorities or the general interest?

These issues will be all the more sensitive as the browser is likely to become a major point of entry into the digital information ecosystem.

By controlling both the linguistic model (ChatGPT) and the browser, OpenAI positions itself at an unprecedented level in the knowledge access chain. This gives the company the role of filter, mediator and potential cognitive influencer.

This movement raises several structuring questions:

  • What checks and balances are needed to avoid excessive concentration of informational power?
  • How can we ensure the plurality of viewpoints and the diversity of sources?
  • What regulatory framework is needed for this new type of interface?

At a time when AI is becoming a gateway to knowledge, its governance is becoming as central an issue as its performance.

The OpenAI browser project is more than just a functional extension: it redefines the boundary between user, interface and information. If AI becomes capable of structuring, prioritizing and interpreting the web on our behalf, a new cognitive era opens up.

So the question remains: do we want to navigate with AI or through it? This choice, far from being purely technological, is profoundly societal. It will determine our relationship to intellectual autonomy, truth and learning in a world guided by artificial intelligence.3.

1. OpenAI. (2025). Exploring AI-native web experiences.
https://openai.com/blog

2. MIT Technology Review. (2025). Will AI browsers replace search engines?
https://www.technologyreview.com/

3. Stanford HAI. (2024). The cognitive risks of AI-mediated browsing.
https://hai.stanford.edu/

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